Proposal · June 2026

THE C&R DEPOT
GROWTH SYSTEM

We find homeowners across Tampa Bay ready for their kitchen remodel — qualified, budget-real, and booked onto your calendar or into your Valrico showroom.

Prepared for
Marcos Arias — Cabinets & Remodeling Depot
Valrico, Florida — Tampa Bay
Prepared by
Itai Benisty
Smarter Contractor
Date
June 2026
Valrico, Florida — Tampa Bay
Scroll

What we're building

A pipeline you own 100%

A consistent pipeline of qualified kitchen consultations — from leads you own 100%, not shared, not dependent on anyone else's platform.

Targeted ads

Tampa Bay homeowners planning kitchen remodels, new cabinets & countertops — found daily.

Consults on your calendar

Every lead answered in 60 seconds and the consultation booked straight onto your calendar — or into your showroom.

Qualified, not curious

A custom CRM + AI agent screens for real budgets and 30-day timelines — no more price-shoppers or 'planning for next year' consults.

The difference

This is not Angie's, Thumbtack, or any of the other bullsh*t.

You've paid for shared leads before and got nothing. Here's exactly what's different this time.

Shared-lead sites
  • Sell the same name & number to 5+ contractors
  • You chase the lead; most never pick up
  • Pay per name & number, real or not
  • No-shows, fake numbers, tire-kickers — your problem
The C&R Depot system
  • Every lead is 100% yours — one contractor per county, exclusive
  • We contact, qualify & book them — you just show up
  • Pay only when a qualified homeowner actually SHOWS UP to the consult
  • No-show or wrong address = $0. Every miss is on us, not you

You're not buying leads. You're paying for a homeowner sitting in front of you.

How the system works

Four parts that feed each other

Four parts that feed each other. We build and run all four — you just show up to run the consults.

01

Ads that reach the right homeowners

Meta ads put Cabinets & Remodeling Depot in front of Tampa Bay homeowners with real remodel budgets — not price-shoppers. Three angles run at once:

Branded C&R Depot20 years in Tampa Bay, your showroom, your before/afters — the trust playProblem–SolutionDated kitchen, cramped cabinets, worn countertops — position C&R Depot as the fixShowcaseYour best finished kitchens and showroom displays — to pull in higher-budget projects
02

A system that qualifies before you ever drive out

Every ad sends them into a short qualifying system: property, project type (kitchen remodel / cabinets & countertops / bath), timeline, and rough budget. It auto-tags leads Hot, Warm, or Cold and filters out the price-shoppers and the 'six months from now' crowd — so you only spend windshield time on real projects.

03

An AI setter that answers in 60 seconds — every time

The contractor who replies first wins the job. Ours replies in 60 seconds, 24/7. It confirms the project, books the consultation onto your calendar — in-home or at the showroom — and texts the hot ones straight to your team. It sounds like a real team member, trained on your voice — so every homeowner gets an instant, professional response even when you're mid-consult on a job site.

04

Follow-up so the slow-to-decide still become jobs

Remodels take time to commit to. The 'planning in 6 months' leads don't die — automated text + email keeps Cabinets & Remodeling Depot top of mind with project galleries and seasonal touches, so when they're finally ready, they book with you, not whoever's ad they saw last.

The showroom advantage

Your showroom is a closing machine. Let's book people into it.

Most contractors can only offer an in-home visit. You have something better — a real showroom in Valrico where homeowners can touch the cabinets, see the countertops, and picture the finished kitchen. So we run a second consultation type: showroom appointments, booked straight from the ads.

50–60%
Higher close rate

Showroom consultations convert dramatically better than in-home visits — in our experience, 50–60% higher.

Proof of intent
They come to YOU

A homeowner who drives to your showroom isn't collecting quotes — they're picking materials. That's a buyer, not a browser.

Stand out
Nobody else offers this

While every other Tampa remodeler fights for a spot in the living room, you're inviting them into yours.

It's the same play that helped our San Diego client open a design center — and it's already working in the case study below.

Who does what

Clean split. No gray areas.

Our side

We Handle

  • Build & run the ads
  • Build your funnel + custom CRM
  • AI agent that answers & books consults in 60 seconds
  • Automated follow-up + weekly reporting
Your side

You Handle

  • Run the consultations & close — your craft
  • Deliver the projects with your crews
  • Pay Meta directly for ad spend
  • Reply to hot-lead texts fast

CASE STUDY — KING REMODELING, SAN DIEGO

We've run this exact play before.

King Remodeling started a lot like Marcos: one owner running his own consults, subbing out the work, doing about $1M–$2M a year. We launched at ~$2K/mo in ad spend in July, and 11 months later he's past $1.2M/month in new projects — with four sales reps and a design center.

$100K/mo → $1.2M/mo
booked projects
11 months
working together
4 sales reps
hired as he scaled

Your first 3 months

Booked from month one

Consultations from month one — then we scale spend as the pipeline proves out.

MONTH 1MONTH 2MONTH 3
Month 1

Live & booking

Ads launch, qualified leads come in, first consultations land on your calendar.

Month 2

Volume & quality build

More consults, better-qualified homeowners, sharper targeting as the ads learn your best projects.

Month 3

Dialed in & scaling

Pipeline matures, cost per consult drops, and we scale spend toward a consistent 15–20 consults a month — split between in-home and showroom.

Run your own numbers

Drag the sliders.

Set your real numbers — including your margin — and see your monthly take-home.

60-second
Response to every lead
24/7
AI agent never sleeps
Tampa Bay
Local kitchen-remodel targeting
100% yours
You own the ad account & data
$25,000
$8,000$100,000
$3,500
$1,000$50,000
$50
$25$100
20%
5%50%
30%
15%60%
Your first 3 months

Project revenue by month

$74K
$105K
$137K
Month 1
Month 2
Month 3
That's a 18.8x return on your investment

Investment = your ad spend + our consult fees over 3 months.

Your numbers

Choose your profit margin

18%
10%45%
Project revenue · 3 mo
$315K
− Your ad spend · 3 mo
$11K
− Our fee · 3 mo
$6.3K
× Your margin
18%
Your take-home · 3 mo
$40K
That's a 2.4x return on your investment

Take-home = (project revenue × your margin) − ad spend − our fee, over the 3-month engagement. Your inputs, not guarantees.

Leads / mo
70
from your ad spend
Consults / mo
14
booked consultations
Jobs / mo
4.2
closed projects
Revenue · 3 months
$315K
what you bill homeowners
Your profit · 3 months
$298K
~17.8x return on ad spend + our fee
Booked consults · 3 mo
42
at $150 per shown consult

The math, in the open: Leads = ad spend ÷ your cost-per-lead. Consults = leads × your meeting rate. Jobs = consults × your close rate. Project revenue = jobs × your job value. Your take-home = (revenue × your margin) − ad spend − our $150-per-shown-consult fee. The chart ramps Month 1 70% → Month 2 100% → Month 3 130% as we optimize and scale. Your inputs, not guarantees.

What we don't do

Straight talk on the limits.

We don't guarantee a job count. We guarantee booked, qualified consultations that show up. Closing is your craft.

We don't run the consults or do the build. You run the consultations; your crews deliver — not us.

We don't run ad spend on our card. You pay Meta directly and own your ad account forever.

We don't charge for no-shows or bad addresses. If they don't show, or the address is wrong, you pay $0.

Pricing

Pricing

No retainer. No setup fee. You're billed only after a qualified Tampa Bay homeowner actually shows up to talk about their project — no-show or wrong address = $0.

  • $750 to get started
    A $750 head-start credit — your first 5 consultations at $150 each, covered. Just a commitment up front, not a setup fee.
    $750
  • Per consultation after that
    Billed only when a qualified homeowner shows up. No-show or wrong address? You pay $0.
    $150 / consult
  • Ad spend
    You set the budget (starts at $1,000/mo) and pay Meta directly. You own the account and the data.
    Your call
  • Engagement
    A focused 3-month engagement to fill your pipeline and prove the system. No long lock-in.
    3 months

No retainer. No setup fee. No per-lead charges. ·

RETAINER PLANS

Pick your retainer

Growth

The core engine — consistent, qualified consults.

$2,000
/ month
  • Meta ads built, run & optimized daily
  • Streamlined lead form — fast, simple capture
  • AI setter answering every lead in 60 seconds, 24/7
  • Consultations booked straight to your calendar
  • Automated short-term follow-up
  • Weekly reporting
MOST POPULAR

Scale

Everything in Growth — plus funnels, nurture & a system built to scale you.

$3,000
/ month
  • Showroom & design-center marketing — ads + consults booked straight into your showroom, the 50–60% higher-close play
  • Custom qualifying funnels — elevated, higher-intent consultations (Growth uses a streamlined lead form)
  • Unlimited consultation volume — no per-consult fees, scale as fast as you close
  • Custom AI-powered CRM & live dashboard — every lead, consult & job tracked in real time
  • Long-term nurture engine — turns this month's 'not yet' into next quarter's booked jobs
  • Database reactivation campaigns — mines your old lead list for immediate appointments
  • Hiring funnels — build your team as you grow (sales reps, installers)
  • Priority build, optimization & weekly strategy reporting

Getting started

From yes to live in days.

01

Say the word

02

Quick onboarding call — we grab ad access, brand assets & your calendar

03

We build & launch

04

Consultations hit your calendar — ads live in ~7–10 days

Ready to start?

Reserve your spot. Onboarding call within 48 hours.

GET STARTED

3-month engagement. Pay-per-consult: you only pay when a homeowner shows up. Ad spend paid to Meta directly.